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eggproductionMassa, Tuscany
A post from Egg Production's Instagram profile: three uncomfortable truths about marketing around here
shop.collectorsmania.it
The first screen of the Collectors Mania online shop, built by Egg Production

COMMUNICATION AGENCY — MASSA, VERSILIA, LA SPEZIA

We grow local businesses

Content, social and advertising between Versilia and La Spezia, for people who want to see numbers.


WHAT DOING IT YOURSELF ACTUALLY COSTS

The bill never arrives. You are paying it anyway.

  • Your own evenings, after closing time.

    6 hours a month

  • The kid who was good at it. Then nothing.

    2 months, then silence

  • Boosted posts on a hunch, thirty euros at a time.

    nobody knows what worked

  • A website paid for once and never touched again.

    zero phone calls

None of it arrives as an invoice: that is why it runs for years. You pay in hours taken from your business and in customers who went elsewhere.

That is where we start: what you are already paying, and what it returns.

  • Restaurants
  • Pizzerias
  • Bistros
  • Bars
  • Patisseries
  • Cocktail bars
  • Beauty centres
  • Hair salons
  • Beauty salons
  • Gyms
  • Fitness centres
  • Dance schools
  • Hotels
  • B&Bs
  • Guest houses

OUR METHOD

Egg Loop

Four phases that never end. Every month we read the numbers, work out what performed and rewrite the strategy from there. The brief happens once. The strategy gets rewritten every month.

The four phases run in order: 01 Listen, 02 Strategy, 03 Production, 04 Amplify. After phase 04 the loop does not restart from 01 but from 02: the brief happens once, while the strategy is rewritten every month based on the data collected.

  1. 01

    Listen

    Brief with the client. The real situation, agreed goals, numbers we can check.

  2. 02

    Strategy

    Content plan, channels, formats, the editorial calendar for the month.

  3. 03

    Production

    Shooting, editing, graphics, publishing, campaign management.

  4. 04

    Amplify

    We read the data, find what performed, and redesign from there.

The loop returns to phase 02, not to 01.


RESULTS

Numbers, not impressions

L'abitacolo di una Lamborghini, uno degli scatti girati per LM 27 Luxury Rent

LM 27 Luxury Rent

Luxury car rental, Florence

+328%
Reach
+317%
Views
+168%
Followers

A stalled Instagram profile and no Facebook page at all. Social strategy, a shoot between Florence and Chianti, profiles run by us. These figures come from under a month.

Un piatto di pasta con gambero crudo davanti al tramonto sul mare, dal servizio per La Conchiglia

La Conchiglia

Seaside restaurant, Santa Lucia (NU)

9,704
Link clicks from Meta
1,800
Conversions from Google
0.07 €
Cost per click

Under 1,900 euro of advertising in total, across Meta and Google. We also built laconchigliasantalucia.it.

Un rasoio a mano libera su un panno bianco, dal servizio prodotto per Sbarba.it

Sbarba.it

Traditional shaving online shop

115,000 €
Revenue generated
8.3×
Return on ad spend
93,700
Ad clicks

Two years of Google campaigns, April 2024 to April 2026. Over eight euro of revenue for every euro spent.

Figures taken straight from Meta, Google and Instagram, not our own estimates. Clients are named with their consent.


WHO WE ARE

Five people, not a call centre

Egg Production started in Massa. We're Alessandro, Diego, Davide, Anna and Federico. The person who answers the phone is the same one who shoots, edits and reads your numbers.

  • Alessandro, co-founder e project manager di Egg Production

    Alessandro

    Co-founder and project manager

  • Diego, co-founder e editing manager di Egg Production

    Diego

    Co-founder and editing manager

  • Davide, videomaker di Egg Production

    Davide

    Videomaker

  • Anna, fotografa di Egg Production

    Anna

    Photographer

  • Federico, art director e grafico di Egg Production

    Federico

    Art director and designer

Meet the studio

WHAT THEY SAY

Ask the people we work with

  • «Collaboro con i ragazzi da circa un anno e mezzo, anche se molto giovani, vantano una preparazione e una comprensione del cliente da professionisti del settore, consiglio»

    Alessandro Radicchi

    Review on Google

  • «FANTASTICI! Super professionali! Disponibili e cortesi!»

    Lorenzo Mazzanti

    LM27 Luxury Rent

    Review on Google

Read them all on Google

Let's talk for half an hour

Free consultation, no strings. We look at your situation together and tell you what we'd do. If it's not the right time, we'll say that too.

Book a free consultation